Blog

Today's Tip: Don't forget to ask your phone and email prospects how they heard of your camp.

This may seem like a really basic concept, but often it is easy to forget to ask about how your prospect heard about your camp. Unless you ask it very early on in the conversation, most likely you are going to get wrapped up in answering their questions and taking down the basic contact information.

The reason why it is so important to ask how people are finding your camp, is so you can get a better sense of what part of your marketing mix is working best. Don't fix what isn't broken, but make sure that you keep up whatever activity got you those results to begin with. Think about how you can get some of the other aspects of your marketing strategy to work as well.

For inquiries that come from the internet, find out what search engine and keywords they used to find you. Check those links for yourself, and see what parts of your website are strongest. See if there are some less active parts on your website that could be improved to help with your search engine results.

Since word of mouth seems to still be king, make sure that you follow up with whoever is recommending your camp with a gift, discount, or sincere thank you.

We'll make sure that your camp can get a piece of that action! How? Through our Search Engine Optimization Consultation, you will learn the best practices for offering incentives and promotions. We also have an excellent design team to make the marketing materials to help you promote your prize give-a-ways.

http://www.campdvds.com.com

914.788.1555

Web Design, Search Engine Optimization, Facebook Marketing, Social Media Marketing, Mobile Marketing, SMS Marketing

Today's Tip: Get your current campers to bring in new ones.

Your current campers and families are your best salespeople, and word of mouth will always be your best form of advertising. With the popularity of Twitter and Facebook, the concept of word of mouth has changed over the past few years. Clearly, the way that today's youth communicates with one another has been transformed for good (and bad).

This poses both challenges and great opportunities. Getting your campers to help promote you via facebook and twitter will prove to be difficult, unless you answer the question of "What's In It For Me?"

Offering prizes and incentives to the people who post pictures, leave comments, and spread a positive vibe about your camp via Social Media will definitely help your cause. Once one camper finds out that another camper received a free tee shirt (because they just posted about it on facebook), then you are much more likely to have others follow suit.

We'll make sure that your camp can get a piece of that action! How? Through our Social Media Consultation, you will learn the best practices for offering incentives and promotions. We also have an excellent design team to make the marketing materials to help you promote your prize give-a-ways.

http://www.campdvds.com.com

914.788.1555

Web Design, Search Engine Optimization, Facebook Marketing, Social Media Marketing, Mobile Marketing, SMS Marketing

7 Stats About Facebook That Can't Be Ignored

1) More than 800,000 local businesses have active Pages on Facebook.

- While having a Facebook page does not replace the need for an actual website, they certainly work well in conjunction with one another. We use special techniques throughout the creation of a Facebook page to make sure that most content links back to your website. We also make sure that every website we design and manage has links that go directly to your Facebook page. Our Social Media Marketing techniques have one main purpose: to increase your visibility on the web!

2) There are more than 30 billion pieces of content (web links, news stories, blog posts, etc.) shared each month on Facebook.

- Keeping up with the addition of relevant and timely content on your camp's Facebook page can be quite overwhelming. That's why we have full time staff to manage everything for you, and make sure that your fans have a reason to come back and visit. Again, most content is linked back to your website to create more visibility.

3) More than 45 million Facebook users update their status each day.

- What are you doing to have them comment about your business or brand on their pages? We encourage interactivity with your fans and get them to engage with your Facebook page. We don't just wait for your fans to find you, as we actively seek out groups that fit your target market.

4) Facebook claims that 50% of active users log into the site each day. This would mean at least 250 million users every 24 hours!

- Since the first thing that Facebook users see when they log in are the updates from the people and brands they are following, make sure that you consistently have something important to share with them on a regular basis. We can create that content for you, and make sure that it gets implemented regularly.

5) There are more than 200 million active users currently accessing Facebook through their mobile devices.

- They also happen to be twice as active on Facebook as someone who accesses it via desktop or laptop. What happens to those users when they try to access your website after they read something interesting about your camp on Facebook? Will the site crash on their phones due to flash content? Will the site download quickly, or take too long and have the user give up? Can the user fill out any forms to get more information? Can they watch your videos on their phones? Unless you have a designer deal specifically with these issues that arise from mobile web browsing, your website will fail when people try to access it via their mobile devices. Our Mobile Website Design pros can address all of these issues while maintaining the look and feel of your original website.

6) Every month, more than 250 million people engage with Facebook on external websites.

- See # 1 and 5 above. Make sure that all or most of the content on your Facebook page is linked back to your website. Also, make sure that those 200 million mobile device users will be catered to on your website as well. It is very clear that while Facebook is not the end all - be all of your marketing mix, it should be at least 10% of your marketing budget.

7) People spend over 700 billion minutes per month on Facebook.

- We'll make sure that your camp can get a piece of that action! How? By creating/joining groups, adding relevant content, purchasing Facebook Ads, linking your Facebook and Webpage... I can't give away all of our tricks right now, but feel free to call us to find out more information.

http://www.campdvds.com.com

914.788.1555

Web Design, Search Engine Optimization, Facebook Marketing, Social Media Marketing, Mobile Marketing, SMS Marketing

Camp Winadu Makes the Switch to Camp DVDs

When Sandee from Camp Winadu asked around the office to see if anyone knows of a quality and cost effective DVD Duplication Company, one name kept coming up: Camp DVDs. We have worked with Camp Wicosuta, Camp Danbee, and America's Camp for several years now, and all four camps have a home base in White Plains, NY. Camp DVDs is a DVD and Marketing Company in Westchester, NY, and we pride ourselves on offering affordable marketing solutions to the camping industry.

Camp Winadu is one of America’s finest full season sports camp for boys. It is located in the Berkshire Mountains of Western Massachusetts only 2 1/2 hours from NYC and Boston. Winadu combines the high-quality instruction of a sports specialty camp and the fun and camaraderie of a traditional overnight camp. Boys of all skill levels thrive at Winadu where they learn new skills, gain confidence, and build lasting friendships. Their mission is “Building Character Through Sports,” and we are passionate about helping boys grow as people and athletes through our unparalleled sports program.

When it comes to SEO Marketing, Facebook Marketing, SMS Marketing, and DVD Duplication, there are very few companies that offer all of these services under one roof. Camp DVDs and Marketing has worked exclusively with the Camp Industry for over 15 years, so we have a full grasp of what a camp needs to do in order to promote itself properly. To learn more about how we can help your camp grow, visit http://www.campdvds.com or call 914.788.1555.

Camp Shane can Rely on Camp DVDs

When it comes to fast turn times, outstanding quality, and great prices, Camp DVDs and Marketing is the best DVD Duplication and Marketing Company in the industry. That is why Camp Shane has relied on us for the past Eight Years for Same Day DVD Duplication and Next Day DVD Duplication Services. It doesn't hurt that our Westchester, NY DVD Duplication Facility is located right around the corner from Camp Shane's winter office. Our company thrives due to the repeat business that we earn from our customers.

Located in the magnificent Catskill Mountains in New York State. Camp Shane being one of the best-known weight loss camps, is owned and directed by the Ettenberg family & Simon Greenwood. Run exactly as a traditional camp, without unduly focusing on teenage weight loss as a problem. Camp Shane is warm, friendly and family run since 1968 for overweight children and teens of all ages. Their homelike atmosphere is devoted entirely to children and teen weight loss.

Although their ultimate goal is for all our campers to lose weight and body fat, Camp Shane is not a fat camp, Boot Camp or a teen diet camp. Their focus is the long term, safe, sustainable weight loss for teens, kids and young adults. They are here to change the negative stereo types associated with fat camps, Boot Camps and diet camps.

For more information about how Camp DVDs can help your camp with its DVD and Marketing needs, visit http://www.campdvds.com or call 914.788.1555.

More Articles...

Camp Marketing, Marketing Company for Camps.

Today's Tip: Don't forget to ask your phone and email prospects how they heard of your camp.