Today's Tip: Don't forget to ask your phone and email prospects how they heard of your camp.
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This may seem like a really basic concept, but often it is easy to forget to ask about how your prospect heard about your camp. Unless you ask it very early on in the conversation, most likely you are going to get wrapped up in answering their questions and taking down the basic contact information.
The reason why it is so important to ask how people are finding your camp, is so you can get a better sense of what part of your marketing mix is working best. Don't fix what isn't broken, but make sure that you keep up whatever activity got you those results to begin with. Think about how you can get some of the other aspects of your marketing strategy to work as well.
For inquiries that come from the internet, find out what search engine and keywords they used to find you. Check those links for yourself, and see what parts of your website are strongest. See if there are some less active parts on your website that could be improved to help with your search engine results.
Since word of mouth seems to still be king, make sure that you follow up with whoever is recommending your camp with a gift, discount, or sincere thank you.
We'll make sure that your camp can get a piece of that action! How? Through our Search Engine Optimization Consultation, you will learn the best practices for offering incentives and promotions. We also have an excellent design team to make the marketing materials to help you promote your prize give-a-ways.
http://www.campdvds.com.com
914.788.1555
Web Design, Search Engine Optimization, Facebook Marketing, Social Media Marketing, Mobile Marketing, SMS Marketing
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