Now is the time of year when camp reunions become the next big event to plan for during the slow season. Of course the concept of “slow season” for camp directors is really just a myth, since this is the most important time of year to make sure that the bunks are filled for the upcoming summer.
While traditional snail mail invitations for open houses and reunions are certainly traditional, they don’t serve any other purpose than to draw attention to the event. These days, every action needs to serve a dual purpose in order to be a justifiable use of our precious time. Why not use this opportunity to set up an event post on Facebook, which links to more information and the ability to RSVP on your Blog in the comments section?
Of course, you can still send out your invitations via traditional methods such as email and USPS, but the call to action must be web-based and offer interaction. Once the event is over, continue to use the momentum of the previous interactions to drive web traffic to the pictures and videos that were shot.
For more information about blogging for camp websites, social media contests for camps, and other effective ways to market your camp to parents, please visit http://www.campmarketingpros.com or call 914.788.1555 for a free consultation.